About
Creative strategist and designer for moments of growth – helping founders and teams shape brands, websites, content, and experiences that match where the business is headed.
Photography by Candid.
Currently
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Designing a luxury, curated gifting brand
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Building Social Capital ↗ – a global platform connecting people, places + brands
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Writing Head Office ↗ on Substack.​
Experience
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12 years across brand, digital, and print
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Worked with grassroots → startups → scale-ups → global organisations
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Embedded design partner for founders and lean teams
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Leading projects from early thinking through to rollout
How I work
launching something new
From idea to something people can see, feel, and step into.
shifting or evolving
Refining what already exists to making it clearer, stronger, more cohesive.
BRINGING DIRECTION
When things feel loose or undefined, we'll shape a clear way forward.