Work

Belper Independents

A place-led identity bringing Belper’s independent businesses under one shared voice. Rooted in the town’s industrial heritage, the system was designed for signage, digital campaigns and local discovery.

Brand Identity • Copywriting • Campaigns

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Teacherly

Conversion-focused web, campaign and pitch design for an edtech platform used by 70,000+ educators – clarifying a complex product while supporting acquisition, testing and international growth.

Web • Campaigns • Pitch Materials

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Gemini Tattoo Studio

A distinctive identity for a new tattoo studio that deliberately moved beyond familiar industry clichés, creating a flexible system for signage, social, merchandise and a future aftercare line.

Brand Sprint

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Figma Content Hub

A component-based Figma workspace for a distributed global agency, bringing ideation, copy, design, social previews, stakeholder feedback and approvals into one shared content production system.

Systems • Operations • UX/UI

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LEAD Network

An evolving brand and creative system for a global gender-equity network, spanning web, campaigns, sub-brands, social and leading design on their flagship annual conference.

Brand System • Digital • Campaigns • Events

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Social Capital

A global platform built around a simple idea: connection is currency. The identity brings people, brands and places together through events, editorial, creative collaborations and a flexible digital home.

Creative Direction • Brand Identity • Editorial • Web

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Strutt Bakehouse

A warm, character-led identity for an independent bakehouse, carried across signage, packaging, social content and a growing collection of cult-status merchandise.

Brand Identity • Print • Social • Signage

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First Gear

A focused brand sprint for a new fractional hiring model, translating the proposition into a confident identity and launch-ready website that made an unfamiliar service feel clear and credible.

Brand Sprint • Landing Page

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