Brand sprint to launch a fractional hiring model
First Gear builds the first marketing engine for early-stage startups, getting them from product to launch to scale, with a part-time, expert, pod of marketers and designers.
The model paired startups with a part-time pod of fractional experts across marketing, growth, brand, and design – helping businesses move from product definition to launch and early traction with leaner resources.
Client
First Gear
Year
2023
Approach
Building quickly, deciding clearly.
With a tight timeline, the process prioritised speed, clarity, and decisive collaboration. Using a shared Figma board, we explored ideas live, refined routes quickly, and kept momentum high throughout.
The creative direction aimed to feel sharp, modern, and commercially confident. Bold type, clean layouts, restrained colour, and clear messaging helped First Gear look credible early, giving the team something strong enough to sell with immediately.
Services
Brand identity sprint
Squarespace deisgn & build
Project Highlights
Creating a lean go-to-market model for early-stage startups
Building access to senior marketing and design talent without full-time overheads
The Result
We achieved a functioning, easy-to-use identity that allowed the First Gear team to focus their efforts on outreach and building high-performing fractional teams for clients. We achieved this in a matter of weeks with a collborative process in Figma, centralising all creative exploration and founder decisions.