Establishing a more credible voice for gender equity in CPG & retail
LEAD Network is a global non-profit driving gender equity across the retail and consumer goods industry. They have an active network of 28,000+ members across 40+ countries and partner with some of the world’s leading organisations.
Working closely with the team, I evolve and apply the brand system across digital, campaigns, flagship conferences, and internal tools, strengthening trust and positioning LEAD as a credible DEI partner.
Client
LEAD Network
Year
2023-2026
Approach
Shifting perception from a visually dated organisation to a trusted, modern voice in the industry.
The work spanned brand evolution, website design, and campaign rollouts, culminating in their annual conference experience that brings the organisation to life across plenaries, breakout sessions, and networking areas.
Rather than approaching each output as a one-off, the focus was on creating a connected visual and strategic system, designed to work across a global network of central teams, regional chapters, and volunteers.
The identity was built to scale across 14 geographical chapters and 5 functional sub-brands, ensuring consistency while allowing flexibility for local and programme-specific needs.
Alongside this, a structured DEI content library was developed – enabling the team to create, manage, and distribute content more effectively across the organisation.
From day-to-day communications to flagship events, the brand was designed to show up with clarity, confidence, and cohesion.
Services
Brand identity evolution
Website design & build (WordPress)
Campaign & content systems
Conference & event design
Ongoing creative direction
Project Highlights
Supporting a global network of 28,000+ members across 40+ countries
Launching rebranded learning programmes to drive engagement and uptake
Designing a scalable brand system across 14 regional chapters and 5 functional sub-brands
Designing a structured DEI content library to enable consistent, organisation-wide content creation for use by leaders in the world's largest organisations
Delivering two flagship conferences in Budapest and Milan
Transforming the Budapest Museum of Fine Arts into a fully branded event experience
The Result
The rebrand brought clarity and cohesion to an organisation operating at global scale, aligning LEAD’s identity with its ambition during a period of significant growth.
Membership expanded from 19,000+ to 28,000+ (+47%), alongside increased partnership enquiries and stronger engagement across programmes. It also strengthened engagement across a network of global partners – from major retailers to multinational brands such as Ahold Delhaize, Coca-Cola, and P&G.
The result is a brand that shows up with greater confidence and consistency, reinforcing LEAD’s position as a credible, trusted voice within CPG and retail.