Positioning an edtech platform for growth and scale
Teacherly is an education platform designed to help teachers collaborate, plan, and improve learning outcomes, supporting over 70,000 educators globally.
At a key stage of growth, following seed investment and international expansion, the challenge was to translate a strong but complex product into a clear, high-performing digital presence that communicated the product clearly.
Client
Teacherly
Year
2021
Approach
Helping communicate a product designed to save teachers up to 67% of their planning time.
The work focused on a web redesign, SEO landing pages, campaign assets, and product-adjacent design, all built to support acquisition and conversion. Rather than over-designing, the priority was clear communication of the platforms existing and new features: structuring information and sharpening feature messaging through design.
Working closely with the team, designs were iterated quickly. Testing, refining, and improving performance over time.
Services
Landing page design
Campaign & paid media assets
UX/UI consultancy
Conversion-focused design
Pitch & funding materials
Project Highlights
Supporting a funding-stage product during a key growth period
Designing and A/B testing high-performing landing pages to improve SEO and conversion
Creating campaign assets across paid and organic channels
Working at speed alongside a fast-moving team
The Result
Throughout the engagement, I improved clarity across key landing pages and campaign touchpoints, supporting a fast-scaling product used by 70,000+ educators, improving clarity across key touchpoints, strengthening conversion, and enabling ongoing optimisation during a critical funding and growth stage.
I delivered at speed alongside a fast-moving team, enabling rapid testing and iteration across acquisition channels during a critical funding stage.